RFP No. CFF 7708: F5CA Public Education Campaign

First 5 California (F5CA) is seeking proposals from qualified contractors to provide public education services related to the state's effort to help California's children receive the best possible start in life. The contractor will be required to manage a fully integrated public education campaign to increase public awareness of toxic stress and Adverse Childhood Experiences (ACEs) in early childhood development of children ages 0 to 5. The successful bidder will create statewide media to build on existing research and further increase and influence the public around toxic stress with a focus on social determinants of health. The anticipated term of the agreement is approximately three (3) years with a start date upon approval by the Department of General Services. The not-to-exceed contract amount is $57,000,000, and the campaign will be conducted across the state with a focus on Sacramento County and San Francisco City. Bidders must demonstrate significant experience in developing and implementing multimedia campaigns, as well as meet specific personnel and organizational requirements. Proposals are due by 12:00 p.m. Pacific time on Tuesday, September 17, 2024 and will be evaluated based on technical merit, cost, and preference program eligibility.

The RFP includes several state preference programs, such as the Disabled Veteran Business Enterprise (DVBE) participation requirement of at least 1%, the Target Area Contract Preference Act (TACPA) preference, and the Small Business (SB) preference. Bidders must notify F5CA if their solution includes Generative Artificial Intelligence (GenAI) technology and complete a disclosure form. Printing costs will be procured separately by F5CA. The State's General Terms and Conditions (GTC 04/2017) and all material terms and conditions are non-negotiable.