RFP# 92122 - Digital Advertising

The University of Maryland Global Campus (UMGC) is soliciting proposals from experienced firms to provide comprehensive Digital Advertising services. The scope of work includes digital campaign services, native content services, reporting and adjustment requirements, and digital advertising SEO management services, with a focus on the veteran and military education/college category. Key deliverables and objectives include targeted marketing and advertising to reach prospective students in these focus areas. Qualified firms must demonstrate expertise in digital advertising, content creation, and SEO management. Technical and Price Proposals are due no later than 2:00 PM ET on July 23, 2024, and interested firms must be registered on Bid Locker prior to submitting proposals. All questions related to this solicitation must be submitted to the Issuing Office by July 12, 2024.

This solicitation does not mention any set-aside designations or restrictions on the types of organizations that can respond. The RFP also does not provide any information on incumbent vendors or current contractors, existing infrastructure or technology that requires integration, or possible award values or budget ranges. Proposers are advised to monitor eMMA for any future addendums or correspondence related to this solicitation.