Divison of marketing and development outreach and creative services

The Florida Department of Agriculture and Consumer Services, Division of Marketing and Development (FDACS) has issued an Invitation to Negotiate (ITN) for creative services to produce five television commercials promoting Florida produce. The commercials will target consumers in Florida and along the East Coast, with one commercial in Spanish and shorter 15-second versions of the 30-second spots. The anticipated budget for the project is $400,000, and the contract term will be from the date of execution through February 15, 2023. Vendors must submit their responses by October 4, 2022 at 5:00 PM Eastern Time, and FDACS will evaluate the responses and may conduct presentations/negotiations with vendors before making an award recommendation on October 25, 2022. The ITN outlines specific requirements for the commercials, including the video resolution, frame rate, color depth, and use of original footage. Vendors must provide a detailed project budget, including costs for production, talent, and any pre-existing footage.

The Department will apply preferences for certified minority business enterprises, vendors with a drug-free workplace program, and veteran-owned businesses when evaluating responses. The awarded vendor must comply with public records laws and intellectual property provisions. The ITN does not include media placement, as that will be handled by FDACS's existing agency of record. The total budget for this project is $400,000, which is for the creative services only and does not include media buying.