23-190911. CPPA. AdMediaCreativeServices

The California Privacy Protection Agency (CPPA) is requesting proposals for Advertising/Media Buy and Creative Services to support a statewide public education campaign across California. The contractor will be responsible for developing an advertising/media buy plan to effectively reach California residents, including vulnerable populations, across at least six geographic regions of the state. The contractor will also provide creative services such as producing videos, animations, graphics, and other materials. The anticipated contract term is two years and one week, with an option for the state to extend for one additional year. Minimum qualifications include experience with statewide public education campaigns, multilingual/culturally diverse media campaigns, video production, and compliance with the California Consumer Privacy Act. Proposals will be evaluated based on technical approach, team qualifications, cost-effectiveness, and other criteria, with the contract to be awarded to the highest scoring responsive and responsible proposer. Proposals are due by April 24, 2024.

This contracting opportunity is open to all qualified vendors. There are no set-aside designations or restrictions on the types of organizations that can respond. The CPPA has not identified any incumbent vendors or current contractors, and there are no existing infrastructure or technology requirements that need to be integrated. The RFP does not specify a budget range, but the CPPA is seeking cost-effective proposals that provide the best value to the state.