Direct mail marketing services

This state and local contracting opportunity is a Request for Quotation (RFQ) issued by PBS North Carolina for Direct Mail Marketing Services. The RFQ seeks proposals for annual multi-channel direct mail campaigns, including "add gift", "lapsed", "renewal", and "acquisition" strategies, targeting prospective and current donors. The campaigns will involve varying quantities, such as 380,000 for "add gift", 200,000 for "renewals", 220,000 for "acquisition", and 270,000 for "lapsed" donors. The vendor will be required to provide services such as strategy and management, creative design and setup, production, list acquisition, merge/purge, and mail services. Vendors must provide pricing for specific components like offset printing, laser printing, insertion fees, list rental and co-op fees, NCOA updates, and postage for first-class and non-profit mail. The contract has an anticipated $140,000 media spend for 2025 paid digital advertising, in addition to utilizing the organization's Google Ad Grant funds. The vendor will be required to create cohesive multi-channel campaigns integrating direct mail with email, social media, digital ads, and on-air fundraising. The contract will have an initial 3-year term with the option to renew for up to two additional one-year terms, and the proposals are due on September 3, 2024.

The RFQ does not specify any set-aside designations or restrictions on the types of organizations that can respond. The materials provided do not indicate any incumbent vendors or current contractors, nor do they mention any existing infrastructure or technology that requires integration. The possible award value or budget range is also not provided in the information given.