Marketing Project to educate and inform Floridians on syphilis and congenital syphilis.

The Florida Department of Health (FDOH), Office of Communications and Division of Disease Control & Health Protection, Bureau of Communicable Diseases, STD Section is procuring a targeted media campaign consisting of audio public service announcements (PSA) to be broadcast via radio and digital media outlets throughout the state. The campaign aims to educate and inform target populations, including women of childbearing age, pregnant women, and healthcare professionals, on the benefits of regular STD testing and the importance of timely treatment, with a primary focus on syphilis and congenital syphilis. The FDOH is requesting authorization to purchase this media campaign as a single source from iHeart Media, which has the capabilities and reach to effectively target the demographics in need of the department's message. The estimated dollar amount for the 12-month campaign is $263,735.00, and the contract opportunity is applicable to Leon County and the city of Tallahassee. The deadline for responses is August 7, 2023.

The FDOH has justified the single-source acquisition of this media campaign from iHeart Media, as other vendors had limited outreach capabilities and could only reach small portions of the population most impacted by syphilis and congenital syphilis. There are no set-aside designations or restrictions on the types of organizations that can respond, and no incumbent vendors or current contractors are listed. The FDOH is seeking to integrate the campaign with existing infrastructure and technology to reach the target audiences effectively.