Advertisements for My Safe Florida Home

The Florida Department of Financial Services (the Department) is issuing an Invitation to Bid (ITB) to obtain competitive sealed Responses from qualified vendors interested in providing advertising brokerage services to identify, report, and facilitate the placement of advertisements for the My Safe Florida Home (MSFH) Program on various media outlets. The selected vendor(s) will be responsible for providing a media analysis and outreach plan, a purchasing plan, and purchasing approved media placements, with compensation based on a commission structure tied to the media placement costs. The initial contract term is one year, with the possibility of up to three one-year renewals. The Department is seeking to promote the MSFH Program, which provides home inspections and matching grants to homeowners in Florida to strengthen their homes against storm damage, and anticipates the program could support up to 125,000 home inspections and 23,000 grants. Responses must comply with the terms and conditions stated in the ITB and will be administered through the Vendor Information Portal (VIP).

The ITB does not explicitly mention any set-aside designations or restrictions on the types of organizations that can respond. The current incumbent vendor(s) or existing infrastructure and technology requirements are also not specified. The ITB does not provide a specific award value or budget range, but indicates that the Department will not compensate vendors for any expenses, including travel-related costs, and that the proposed commission rate will apply to the entire state.