23-190911-R1. CPPA. AdMediaCreativeServices

The California Privacy Protection Agency (CPPA) is seeking proposals for Advertising/Media Buy and Creative Services to support a statewide public education campaign. The CPPA is requesting a proposal from qualified firms to provide an advertising/media buy plan, secure media placements across various channels, and develop creative content such as videos, animations, and graphics. The anticipated contract term is two (2) years and one (1) week, with the CPPA having the option to extend for one (1) additional year. The CPPA has an existing media buy contract that will be used for the majority of media placements, and the Proposer should estimate using no more than one-third of the total contract budget for media buying. The CPPA anticipates a total contract budget of $9 million, and proposals that exceed this amount will be disqualified. The Proposer must meet minimum qualifications related to experience, capabilities, and compliance with the California Consumer Privacy Act.

This contract opportunity does not appear to have any set-aside designations or restrictions on the types of organizations that can respond. The CPPA has not listed any incumbent vendors or current contractors, and the RFP does not mention any existing infrastructure or technology that requires integration. The RFP states that the anticipated total contract budget is $9 million, and proposals that exceed this amount will be disqualified.