RFR LOT Number 1508 - Advertising Services

The Massachusetts State Lottery Commission (MSLC) is issuing a Request for Responses (RFR) to obtain proposals from qualified bidders to provide a range of advertising services. The goal is to increase the sale of lottery games and maximize net profit returned to the Commonwealth through an integrated marketing and advertising plan. The requested services include branding, creative concepting, production, planning, buying, and placement of advertising across multiple media channels, as well as developing social media advertising and promotions. Bidders must submit their responses by May 21, 2015. The anticipated contract term is three years with two one-year renewal options at the MSLC's discretion. The RFR does not include pricing information, but states compensation will be based on the bidder's cost proposal. The MSLC reserves the right to award the contract to one or more bidders based on best value.

The RFR requires bidders to comply with the Commonwealth's Supplier Diversity Program, which includes spending commitments with certified Minority-Owned Business Enterprises (MBEs), Women-Owned Business Enterprises (WBEs), and Service-Disabled Veteran-Owned Business Enterprises (SDVOBEs). The RFR does not list any incumbent vendors or current contractors. The MSLC's advertising budget is subject to state appropriation, with an anticipated $7 million appropriation for fiscal year 2016, though the RFR does not specify a maximum obligation amount.