Marketing and Outreach Campaign Services

The State of Nevada's Silver State Health Exchange is seeking proposals from integrated marketing and advertising firms to facilitate the Exchange's Marketing and Outreach Campaign. The desired campaign should provide creative, targeted, and effective outreach to the Exchange's target populations, which include individuals and families eligible for federal subsidies. The selected vendor will be responsible for research and data analysis, development and implementation of marketing campaigns, public and media relations, online presence management, outreach marketing, and material development and management. Vendors must have a minimum of 2-3 years of experience in the specified requirements. The RFP has a proposal submission deadline of December 11, 2020, and the contract is anticipated to begin on April 1, 2021, continuing through March 31, 2025, with options for two one-year extensions. The vendor's cost proposal shall not exceed $3.2 million annually and must encompass a complete design of the marketing and outreach campaign.

The RFP is open to all qualified vendors, and does not mention any set-aside designations or restrictions. The current vendor, Penna Powers, may choose to submit a proposal, but the Exchange is open to proposals from other integrated marketing and advertising firms. The RFP does not provide details on incumbent vendors or existing infrastructure that requires integration. The annual budget for the marketing and outreach services is approximately $3.2 million, as stated in the RFP.