Digital Media and Geofencing
Closed Pre-Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- W912JM25QA007
- Agency
- Georgia National Guard Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541870 Advertising Material Distribution Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Marietta, Georgia 30060, United States
- Points of contact
-
- Gregory Hoffman gregory.d.hoffman2.civ@army.mil (678) 569-8431
- Jim Shuman james.e.shuman.civ@army.mil (404) 217-3908
Notice details come from SAM.gov. Updated .
About this opportunity
The Georgia Army National Guard is seeking a digital marketing firm to provide targeted advertising and geofencing services for its Recruiting and Retention Battalion. The primary objective is to generate qualified leads and raise awareness among 17-24 year-olds in Georgia, focusing on high school and college populations. The contractor must demonstrate capabilities to execute complex digital advertising campaigns, including pre-roll behavioral targeting, mobile device targeting, banner advertising, and video content linked to lead capture landing pages. Specific technical requirements include running 10 simultaneous campaigns, geographically targeting 67 specific high schools within a 1-mile radius, and achieving 1,000,000 impressions and 250,000 clicks. The solicitation is currently in pre-solicitation stage, with responses due by March 3, 2025, and the potential contract period of performance beginning May 1, 2025.
The contract is designated as a Total Small Business set-aside, classified under NAICS category 541870 for Advertising Material Distribution Services. The procurement will cover a base year with four potential option years, indicating a potential multi-year engagement. Contractors must possess sophisticated digital marketing capabilities, including the ability to target specific demographic segments, manage various ad sizes from 320x250 to 970x250 pixels, and produce 15-30 second video content. The Georgia Army National Guard will provide graphics, messaging, and embedded tracking links, while the contractor must capture lead information including name, birthdate, phone, email, and zip code. Although specific award value is not disclosed, the comprehensive marketing requirements suggest a significant investment in digital recruitment strategies.
Notice text
The potential Marketing firm will provide the capabilities and inventory for the Recruiting and Retention Battalion to market specific locations and segmentations of the qualified military age population across the State. Campaigns will run in targeted areas, timeframes as well as the entire Period of Performance specified below.
Attachments
| File | Type | Posted |
|---|---|---|
| 2 RRB Digital Media Geofencing PWS draft.docx | DOCX document |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Digital Media and Geofencing | Award Notice | |
| RRB Digital Media and Geofencing | Solicitation | |
| Digital Media and Geofencing | Pre-Solicitation |
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