Georgia National Guard Geofencing Requirement
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W912JM23Q0004Geofencing
- Agency
-
Georgia National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541870 Advertising Material Distribution Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Marietta, Georgia 30060, United States
Notice details come from SAM.gov. Updated .
About this opportunity
This solicitation seeks a contractor to provide digital targeted marketing services utilizing geofencing to generate qualified leads for potential enlistment among 17-24 year-olds in Georgia. The Department of the Army Georgia Army National Guard requires campaigns across multiple platforms targeting specific high schools and surrounding areas. The contractor must achieve 1 million impressions and 250,000 clicks annually across 10 simultaneous campaigns. The performance work statement, response requirements, and contractor responsibilities are defined in the solicitation documentation. Proposals are due by 09:00 AM on February 21, 2023.
This requirement is set aside for total small business. The contractor must provide a minimum of 3.5 million impressions and 7,000 clicks over the base period ending September 30, 2023. The place of performance is Marietta, Georgia. The solicitation will result in a fixed-price contract with one base year and four one-year options awarded to a single contractor.
Notice text
Advertising with Digital Targeted Marketing’s primary objective is to reach the core targets of various segments of 17–24 year-olds in Georgia high schools and colleges, with the intent of generating qualified leads of potential applicants for enlistment while also raising awareness of the Georgia Army National Guard. This is done using a combination of multiple targeted digital advertising campaigns, geofencing and re-capturing prior interest.
Files
| File | Type | Posted |
|---|---|---|
| Solicitation W912JM23Q0004.pdf | ||
| QAs for Geofencing.docx | DOCX document | |
| Solicitation Amendment 0001.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Georgia National Guard Geofencing Requirement | Award Notice | |
| This notice | Solicitation | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| Georgia National Guard Geofencing Requirement | Pre-Solicitation |
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