Georgia National Guard Geofencing Requirement
Closed Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- TE_PostingW912JM23Q0004
- Agency
-
Georgia National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541870 Advertising Material Distribution Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Marietta, Georgia 30060, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Georgia Army National Guard seeks to engage 17-24 year-olds in Georgia high schools and colleges through targeted digital advertising campaigns, geofencing, and retargeting. The objective is to generate qualified leads for potential enlistment and raise awareness of opportunities in the Guard. Services required include developing and executing an optimal digital media mix to achieve 1 million impressions and 250,000 clicks across platforms annually within a 1-mile radius of 67 identified high school zip codes. Proposals are due February 21, 2023 and must demonstrate ability to meet outlined objectives and report required metrics.
This is a total small business set-aside solicitation under NAICS code 519130 and PSC code J019. There is no incumbent contractor and the full contract value will be awarded to a single organization. The place of performance is Marietta, GA and the technical exhibit lists target high schools and provides flexibility to add locations. Services must be performed after school hours and campaigns optimized to convert qualified leads for the Georgia Army National Guard.
Notice text
Advertising with Digital Targeted Marketing’s primary objective is to reach the core targets of various segments of 17–24 year-olds in Georgia high schools and colleges, with the intent of generating qualified leads of potential applicants for enlistment while also raising awareness of the Georgia Army National Guard. This is done using a combination of multiple targeted digital advertising campaigns, geofencing and re-capturing prior interest.
Files
| File | Type | Posted |
|---|---|---|
| RR GeoFencing Pre-Solicitation QA (002).docx | DOCX document | |
| Technical Exhibt 1.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Georgia National Guard Geofencing Requirement | Award Notice | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| This notice | Solicitation | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| Georgia National Guard Geofencing Requirement | Pre-Solicitation |
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