RRB Digital Media and Geofencing
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- W912JM25QA007
- Agency
- Georgia National Guard Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541870 Advertising Material Distribution Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Marietta, Georgia 30060, United States
- Points of contact
-
- Gregory Hoffman gregory.d.hoffman2.civ@army.mil (678) 569-8431
- Jim Shuman james.e.shuman.civ@army.mil (404) 217-3908
Notice details come from SAM.gov. Updated .
About this opportunity
The Georgia Army National Guard is seeking a digital marketing firm to provide geofencing and targeted advertising services for its Recruiting and Retention Battalion. The solicitation aims to develop marketing campaigns that reach 17-24 year-old potential military recruits across specific high schools and colleges in Georgia. Key contract requirements include generating 1,000,000 impressions and 250,000 clicks across 67 targeted high school locations, utilizing digital platforms like Google, Meta, and YouTube for advertising. The evaluation will be based on three factors: Technical Approach, Past Performance, and Price, with contractors required to submit a detailed marketing strategy and sample ROI performance report. The solicitation (W912JM25QA007) has a proposal due date of March 13, 2025, at 8:00 AM, with offers to be submitted to the USPFO Activity GA ARNG Contracting Office in Marietta, Georgia.
The contract is a 100% small business set-aside, specifically targeting women-owned small businesses under NAICS code 541870 with a size standard of $28,500,000. The performance period includes a base year from May 1, 2025, to April 30, 2026, with four additional one-year option periods potentially extending the contract through April 30, 2030. The marketing firm will be responsible for creating digital advertisements in various sizes (320x250 to 970x250 pixels), including 15-30 second videos, and capturing lead data with specific personal information fields. The targeted geographic area primarily encompasses the greater Atlanta metropolitan area, covering seven Georgia counties including Cobb, DeKalb, Fulton, Gwinnett, Henry, and Paulding. The contractor is expected to generate between 100-800 qualified leads monthly, using tracking pixels, UTM codes, and Google Analytics 4 for performance measurement.
Notice text
The potential Marketing firm will provide the capabilities and inventory for the Recruiting and Retention Battalion to market specific locations and segmentations of the qualified military age population across the State. Campaigns will run in targeted areas, timeframes as well as the entire Period of Performance specified below.
Attachments
| File | Type | Posted |
|---|---|---|
| Industry Q and As Geofencing.docx | DOCX document | |
| Solicitation Amendment - W912JM25QA0070001.pdf | ||
| PWS RRB Digital Media Geofencing 3-7-25.docx | DOCX document | |
| Solicitation Amendment W912JM25QA0070001 SF 30.pdf | ||
| Technical Exhibt 1.pdf | ||
| 2 RRB Digital Media Geofencing PWS.pdf | ||
| Solicitation - W912JM25QA007.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Digital Media and Geofencing | Award Notice | |
| RRB Digital Media and Geofencing | Solicitation | |
| Digital Media and Geofencing | Pre-Solicitation |
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