Georgia National Guard Geofencing Requirement
Closed Pre-Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- W912JM23Q0004
- Agency
-
Georgia National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541870 Advertising Material Distribution Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Marietta, Georgia 30060, United States
Notice details come from SAM.gov. Updated .
About this opportunity
This pre-solicitation notice seeks a contractor to provide geofencing, targeted digital advertising, and retargeting services to support recruitment efforts for the Georgia Army National Guard. The Department of the Army Georgia Army National Guard requires the contractor identify 67 high schools in Georgia and target each with 1 million impressions and 250,000 clicks through geofencing capabilities within a 1 mile radius. The objective is to generate qualified leads of potential enlistees among 17-24 year-olds. The contractor must submit weekly performance reports detailing impression and click-through data. The potential order covers one base year and three option years. The due date for questions is February 16, 2023.
This opportunity is set aside for total small business concerns. The primary NAICS code is 541810 and PSC code is R499. The incumbent contractor has provided similar digital advertising recruitment services. The potential value is unknown but may reach the $25,000 simplified acquisition threshold based on impression and engagement requirements at 67 locations over multiple years.
Notice text
Advertising with Digital Targeted Marketing’s primary objective is to reach the core targets of various segments of 17–24 year-olds in Georgia high schools and colleges, with the intent of generating qualified leads of potential applicants for enlistment while also raising awareness of the Georgia Army National Guard. This is done using a combination of multiple targeted digital advertising campaigns, geofencing and re-capturing prior interest.
Files
| File | Type | Posted |
|---|---|---|
| PWS Geofencing Draft.docx | DOCX document |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Georgia National Guard Geofencing Requirement | Award Notice | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| This notice | Pre-Solicitation |
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