Georgia National Guard Geofencing Requirement
Closed Solicitation Posted
This opportunity was awarded. See the award notice from , or the latest solicitation from .
- Solicitation number
- W912JM23Q0004
- Agency
-
Georgia National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541870 Advertising Material Distribution Services
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Marietta, Georgia 30060, United States
Notice details come from SAM.gov. Updated .
About this opportunity
This solicitation seeks a contractor to provide targeted digital advertising campaigns, geofencing, and retargeting capabilities to generate qualified leads for potential enlistment in the Georgia Army National Guard. The Department of the Army Georgia Army National Guard requires the contractor to geographically target and retarget individuals within a 1-mile radius of 67 specified Georgia high school zip codes over a duration to reach 1,000,000 impressions and 250,000 clicks. The contractor must run up to 10 simultaneous campaigns targeting demographics provided by the agency and submit weekly performance reports. Proposals are due by 09:00 AM on February 21, 2023.
The set-aside is designated for total small business. The contractor shall provide services over a one-year base period with four optional one-year extensions, with all work to be performed in Marietta, Georgia. The solicitation targets 17-24 year-olds across 67 high schools annually and has no incumbent. The NAICS code is 541810 and PSC code is R499.
Notice text
Advertising with Digital Targeted Marketing’s primary objective is to reach the core targets of various segments of 17–24 year-olds in Georgia high schools and colleges, with the intent of generating qualified leads of potential applicants for enlistment while also raising awareness of the Georgia Army National Guard. This is done using a combination of multiple targeted digital advertising campaigns, geofencing and re-capturing prior interest.
Files
| File | Type | Posted |
|---|---|---|
| RR GeoFencing Pre-Solicitation-Revised QA.docx | DOCX document | |
| Technical Exhibt 1.pdf | ||
| Solicitation Amendment W912JM23Q0004-0001.pdf | ||
| Solicitation W912JM23Q0004.pdf |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Georgia National Guard Geofencing Requirement | Award Notice | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| Georgia National Guard Geofencing Requirement | Solicitation | |
| This notice | Solicitation | |
| Georgia National Guard Geofencing Requirement | Pre-Solicitation |
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