FermiForward-Approved Color Palette.pdf
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This document is a Graphic Standards guide for Fermi National Accelerator Laboratory (Fermilab) from 2014, detailing the organization's official color palette. The core color is NAL Blue, originally developed by Rustoleum in the 1970s using paint colors from tractors and farm equipment, reflecting the laboratory's historical land use. The palette consists of seven signature colors in primary and secondary categories, with each color having specified tints, shades, and precise color definitions including RGB, Hex, CMYK, and Pantone (PMS) color codes. The document emphasizes that these colors are a critical component of Fermilab's brand identity, and their use in print and electronic graphic applications is strongly recommended to maintain brand consistency. The color selection references the laboratory's agricultural heritage while providing a modern design approach, with colors like NAL Blue, Marlin Blue, NAL Green, Massey Ferguson Red, Orange, Prairie Gold, and various gray tones.
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Graphic Standards Fermi National Accelerator Laboratory 2014
Fermilab’s core color is NAL Blue, developed for Fermilab in the 1970s by the Rustoleum® paint company. The laboratory’s original color palette was developed using a selection of off-the-shelf paint colors used for tractors and farm equipment. The palette was meant to reference the farms that previously occupied the land. The current palette reflects this heritage, maintaining several original core colors while providing a range of tints and shades that reflect modern design needs and sensibilities.
The color palette is one of the most important recognition factors of the Fermilab brand. Use of color outside of the palette is strongly discouraged in print and electronic graphic applications that are intended to carry the Fermilab brand, messages and mission.
Shown below are seven signature colors (featured in the center
RGB: 0, 76, 151
Hex: #004C97
CMYK: 100, 53, 2, 16
PMS: 2945C 2945U
RGB: 65, 182, 230
Hex: #41B6E6
CMYK: 67, 2, 0, 0
PMS: 298C 298U
RGB: 0, 40, 85
Hex: #002855
CMYK: 100, 69, 8, 54
PMS: 295C, 295U
RGB: 153, 214, 234
Hex: #99D6EA
CMYK: 34, 0, 5, 0
PMS: 2975C, 2975U
RGB: 0, 181, 226
Hex: #00B5E2
CMYK: 75, 0, 5, 0
PMS: 306C, 306U
RGB: 0, 133, 173
Hex: #0085AD
CMYK: 93, 4, 8, 24
PMS: 7704C, 7704U
RGB: 120, 190, 32
Hex: #78BE20
CMYK: 65, 0, 100, 0
PMS: 368C, 367U
RGB: 76, 140, 43
Hex: #4C8C2B
CMYK: 76, 3, 100, 18
PMS: 363C, 369U
RGB: 54, 87, 59
Hex: #36573B
CMYK: 59, 0, 69, 75
PMS: 7735C, 7483U
RGB: 175, 39, 47
Hex: #AF272F
CMYK: 5, 96, 80, 22
PMS: 1805C, 1805U
RGB: 138, 42, 43
Hex: #8A2A2B
CMYK: 0, 97, 87, 53
PMS: 7623C, 7623U
RGB: 100, 51, 53
Hex: #643335
CMYK: 30, 85, 59, 70
PMS: 1817C, 1817U
RGB: 246, 141, 46
Hex: #F68D2E
CMYK: 0, 54, 87, 0
PMS: 715C, 130U
RGB: 203, 96, 21
Hex: #CB6015
CMYK: 1, 72,100, 7
PMS: 159C, 159U
RGB: 185, 71, 0
Hex: #B94700
CMYK: 2, 77, 100, 9
PMS: 1525C, 1525U
RGB: 245, 225, 164
Hex: #F5E1A4
CMYK: 0, 4, 27, 0
PMS: 7401C, 127U
RGB: 254, 209, 65
Hex: #FED141
CMYK: 0, 11, 80, 0
PMS: 122C, 7404U
RGB: 234, 170, 0
Hex: #EAAA00
CMYK: 0, 30, 100, 0
PMS: 124C, 7406U
RGB: 167, 168, 170
Hex: #A7A8AA
CMYK: 0, 0, 0, 45
RGB: 99, 102, 106
Hex: #63666A
CMYK: 0, 0, 0, 75
RGB: 0, 0, 0
Hex: #000000
CMYK: 75, 68, 67, 90
Primary
Secondary
Tint Signature Colors Shade
Tint Color Shade panel) with the corresponding tints and shades displayed on either side. The secondary palette is intended to complement the primary color. When choosing colors to use, it is recommended to avoid mixing signature colors with other secondary tints and shades.
The appropriate color is based on the Pantone Color Standard.
For matching, please refer to the current editions of the Pantone Color Publications. Each Pantone Color (PMS) listed below is followed by a C, for print on coated substrates, or a U, for print on uncoated substrates. Since substrates and processes can affect color, the CMYK, RGB and hex equivalents are guidelines only and should not be considered exact matches. NOTE: The swatches on this page are shown in the RGB equivalent color and are subject to differences in individual screen color.
NAL Blue Light
Marlin Blue Light
NAL Green Light
Massey Ferguson Red Light
Orange Light
Prairie Gold Light
Gray 45
NAL Blue
Marlin Blue
NAL Green
Massey Ferguson Red
Orange
Prairie Gold
Gray 75
NAL Blue Dark
Marlin Blue Dark
NAL Green Dark
Massey Ferguson Red Dark
Orange Dark
Prairie Gold Dark
Rich Black
Fermilab Color Palette
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