AoI - 5.5 Modernize Business - Consumer Insights CSO.pdf
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- Solicitation number
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Defense Commissary Agency
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AoI 5.5 Modernize Business – Consumer Insights
This is a Commercial Solutions Opening (CSO) solicitation from the Defense Commissary Agency (DeCA) seeking innovative commercial approaches for consumer research services. DeCA operates a modern grocery business and seeks a long-term partnership with a provider offering qualitative and quantitative patron research capabilities. The primary objective is to assess emerging patron needs and leverage data-based insights to adjust DeCA's offer and operations, with a focus on uncovering why customers shift shopping habits and developing strategies for re-engagement and retention. Vendors should propose solutions aligned with standard commercial practices and their technology, service model, and commercial terms.
Responses must be submitted as solutions briefs in accordance with Section 3.2 of the solicitation. The closing date is June 10, 2026 at 2:00 PM Eastern Standard Time (EST). Offerors shall propose a Period of Performance consistent with standard commercial practices; however, the Government reserves the right to adjust the proposed PoP to align with mission requirements, funding availability, and regulatory limitations, and may structure the award as a base period with one or more option periods at its discretion. All communications and proposal submissions shall be directed via email to Tinitia Gholson (Tinitia.Gholson@deca.mil) or Diana Gross-Bendall (Diana.Gross-Bendall@deca.mil).
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AoI 5.5 Modernize Business – Consumer Insights
In accordance with the Commercial Solutions Opening – Defense Commissary Agency (DeCA), dated 01.21.2026, paragraph 5.0, the following specific requirement in support of AoI 5.5 Modernize Business is attached.
The Defense Commissary Agency operates a modern grocery business requiring insights to Patron needs to maximize the Commissary benefit impact.
DeCA is seeking innovative, commercial approaches for qualitative and quantitative Patron research.
DeCA’s goal is to assess emerging Patron needs and leverage databased insights to adjust DECA’s offer and operations.
Our objective is to establish a long-term partnership with a provider whose technology, service model, and commercial terms align with our commitment to delivering reliable, value-driven solutions. Offerors shall propose a Period of Performance (PoP) consistent with standard commercial practices for the proposed solution. The Government reserves the right to adjust the proposed PoP to align with mission requirements, funding availability, and applicable regulatory limitations, including structuring the award as a base period with one or more option periods at the Government’s discretion.
Vendors with demonstrated success in uncovering why customers shift their shopping habits— and in developing strategies to re-engage and retain them—are encouraged to submit a solutions brief in accordance with Section 3.2 Solutions Brief.
The closing date for this opportunity is June 10, 2026 at 2:00 PM Eastern Standard Time (EST).
All communications, including proposal information and submission shall be sent via email to the following Points of Contact:
Tinitia Gholson, Tinitia.Gholson@deca.mil
Diana Gross-Bendall, Diana.Gross-Bendall@deca.mil
File details come from the government source that posted it. Updated .