Marketing Services for Downtown Development Board

The City of Orlando, on behalf of the Downtown Development Board (DDB), is seeking marketing and creative services through Request for Proposals RFP26-0009. The procurement aims to select one or more consulting firms to provide comprehensive marketing support for downtown Orlando, targeting leisure visitors, business patrons, residents, and commercial stakeholders. Required services include market investigations, campaign tracking, media planning and buying, public relations, graphic and collateral design, video production, social media content development, and copywriting. The evaluation criteria will assess proposers based on experience and qualifications (50 points), creative content samples (33 points), Veteran Business Enterprise participation (2 points), and pricing (15 points). Key procurement dates include a pre-proposal virtual conference on December 16, 2025, at 1:00 p.m., written questions due by January 5, 2026, at 5:00 p.m., and sealed electronic proposals due by January 15, 2026, at 2:00 p.m. Proposers must demonstrate financial stability, relevant marketing experience in economic development and tourism, and capability to provide post-campaign performance reports.

The contract allows for participation by Veteran Business Enterprises, with 2 points allocated in the evaluation process. Proposers must comply with mandatory requirements, including submission of certifications, conflict of interest disclosures, references, human trafficking affidavits, W-9 forms, and proof of insurance. A living wage policy applies to contracts exceeding $100,000 annually, requiring a minimum wage of $15.00 per hour. The initial contract term is three years from approval and execution, with options for three additional one-year renewal periods, potentially extending to a maximum of 72 months. Compensation will be determined through task orders issued for specific work assignments, which can be structured on an hourly, lump sum, or mutually agreed-upon basis. Contracts exceeding $100,000 will require final award approval by the DDB Board. While no specific budget range is explicitly stated, the comprehensive scope of services and multi-year contract suggest a substantial potential contract value for the selected marketing services provider.