Marketing and Talent Attraction Services - "Onboard to Oshkosh" Talent Recruitment Program

The City of Oshkosh is requesting proposals for marketing and talent attraction services to develop and implement a strategic campaign for the Onboard to Oshkosh Relocation Initiative, with proposals due August 21, 2026 at 4:00 p.m. The contract is supported by WEDC Talent Recruitment Grant funding.

The scope spans discovery and strategic recommendations, messaging framework, marketing strategy, campaign creative assets, website and landing page recommendations, community partner toolkit, and performance measurement plan. The consultant will position Oshkosh as a desirable relocation destination and generate qualified applications from eligible out-of-state households — specifically remote workers, hybrid workers, commuters, and mid-career professionals earning at least $55,000 annually. The program targets approximately fifteen households over the contract period, subject to funding availability and program eligibility. Core eligibility requirements for applicants include residing outside Wisconsin at application, maintaining an annual individual income of at least $55,000, and relocating to Oshkosh. All work products, source files, graphics, templates, and campaign assets developed under the contract become the property of the City of Oshkosh.

The total project budget is $20,000. Proposals must include detailed cost proposals showing fees by task, estimated hours, and identification of optional services. The City reserves the right to accept or reject proposals and is not bound to accept the lowest cost proposal.

The selection committee will evaluate proposals based on qualifications, understanding of project objectives, price, examples of related projects, and proposal quality. Questions are due August 7, 2026, with responses posted by August 14, 2026. Interviews are scheduled for August 24–28, 2026, with an award recommendation on September 8, 2026 and contract execution anticipated for mid-September. Proposals are submitted via email to hschueler@oshkoshwi.gov.