Navy advertising
Ended Indefinite Delivery Contract Awarded Last action
- Contract number
- N0018915DZ024
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Task orders
- 179 $332,845,306 obligated
Award facts
- Opportunity
-
- N0018914RZ004 Solicitation number
- Navy Advertising and Marketing Services Award Notice · Posted Jun 4, 2015
- Navy Advertising and Marketing Services Award Notice · Posted May 13, 2014
- Combined order value
- $332,845,306 Current and potential, with all options
- Last date to order 100% complete
- IDV ceiling 73% used
- $457,461,287.28
- Award type
- Single award
- Who can order
- Only the awarding agency
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 2 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this IDV
Young & Rubicam LLC, operating through its VMLY&R division, is the prime contractor on this indefinite delivery contract awarded by the U.S. Navy Recruiting Command, a defense agency. The contract, valued up to $457,461,287.28, provides a range of integrated marketing, advertising, and recruitment support services to help the Navy with its national outreach campaigns. This includes media planning and buying, digital services, web development, event marketing, and creative consulting. The contract, which has a period of performance from July 2015 to May 2021, does not have any set-aside designations.
Under this IDV, the Navy Recruiting Command has issued numerous task orders to VMLY&R for specific services such as space charges and media placement, additional advertising services, recurring IT support, and event marketing. VMLY&R also holds a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award IDIQ contract with the Navy Recruiting Command, positioning the company as a key provider of marketing and communications support to the federal government, particularly for military recruitment efforts.
Task orders
Show 40 more
Latest 50 of 179 listed here. See the rest on GovTribe.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Show all 12
Quick answers
Who was awarded contract N0018915DZ024?
N0018915DZ024 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on July 20, 2015.
How much is contract N0018915DZ024 worth?
Orders under N0018915DZ024 have obligated $332,845,306. N0018915DZ024's own ceiling is $457,461,287.
How many orders have been placed under contract N0018915DZ024?
179 orders have been placed under N0018915DZ024, the latest on April 12, 2021.
Which agency awarded contract N0018915DZ024?
Naval Supply Systems Command (Department of the Navy) awarded N0018915DZ024, with funding from Navy Recruiting Command (Department of the Navy).
Who can order from contract N0018915DZ024?
N0018915DZ024 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract N0018915DZ024 competed?
The extent of competition for N0018915DZ024 was full and open competition. The government received 2 offers.
On GovTribe
See this IDV's full record
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