Space charges, media placement

Ended Awarded Last action

Contract number
N0018920FZ365
Awardee
Awarding agency
Obligated
$8,500,000

Award facts

Opportunity
Contract value 100% obligated
$8,500,000.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
Funding agency
Navy Recruiting Command Department of the Navy, Department of Defense
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10019, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Other Administrative Action P00001 $0
Original award $8,500,000

About this award

The Department of the Navy Recruiting Command awarded an $8.5 million firm fixed price delivery order contract to Young & Rubicam LLC, doing business as VMLY&R, for space charges and media placement services. The contract runs from April 22, 2020 through October 30, 2020 and will support the Navy's recruiting efforts. As the prime contractor, VMLY&R will leverage its expertise in advertising and communications to help the Navy meet its recruiting goals. No subcontractors or set-aside designations were identified in the award information. The placement of recruiting advertisements and outreach through various media channels are common requirements to promote awareness of military service opportunities.

Quick answers

Who was awarded contract N0018920FZ365?

N0018920FZ365 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on April 22, 2020.

How much is contract N0018920FZ365 worth?

The government has obligated $8,500,000 on N0018920FZ365.

Which agency awarded contract N0018920FZ365?

Naval Supply Systems Command (Department of the Navy) awarded N0018920FZ365, with funding from Navy Recruiting Command (Department of the Navy).

Is contract N0018920FZ365 an order under another contract?

Yes. N0018920FZ365 is a delivery order under N0018915DZ024, an indefinite delivery contract.

Was contract N0018920FZ365 competed?

The extent of competition for N0018920FZ365 was full and open competition.

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