Basic advertising services
Ended Awarded Last action
- Contract number
- N6671521F0004
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $3,545,641
Award facts
- Contract value 100% obligated
- $3,545,641.35 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $1,181,880 | |
| Original award | $2,363,761 |
About this award
This federal contract award is for basic advertising services provided by Young & Rubicam LLC, operating through its VMLY&R division, to the U.S. Navy Recruiting Command. The contract has a ceiling value of $3,545,641.35 and was awarded on November 20, 2020, with a completion date of February 19, 2021. VMLY&R is the prime contractor and no set-aside designation was used.
The contract is part of a larger $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract awarded to VMLY&R in May 2021 to provide the Navy with a comprehensive range of integrated advertising, marketing, and recruitment support services. This IDIQ contract enables the Navy to issue task orders for services covering the full lifecycle of their national outreach campaigns. VMLY&R also holds a $3 million Federal Supply Schedule contract with the General Services Administration, allowing flexible access to their marketing, advertising, and communications expertise across the federal government.
Quick answers
Who was awarded contract N6671521F0004?
N6671521F0004 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on November 20, 2020.
How much is contract N6671521F0004 worth?
The government has obligated $3,545,641 on N6671521F0004.
Is contract N6671521F0004 an order under another contract?
Yes. N6671521F0004 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671521F0004 competed?
The extent of competition for N6671521F0004 was full and open competition.
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