Covid-19 space charges, media placement
Ended Awarded Last action
- Contract number
- N6671521F0016
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,882,398
Award facts
- Contract value 100% obligated
- $4,882,397.53 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$17,602 | |
| Original award | $4,900,000 |
About this award
This federal contract award to Young & Rubicam LLC, operating through its VMLY&R division, is for COVID-19 space charges and media placement services. The $4,882,397.53 Firm Fixed Price contract was issued by the U.S. Navy Recruiting Command on December 22, 2020, with a completion date of April 30, 2021. The award is not set aside for any specific business type.
VMLY&R, a global marketing and advertising agency, has significant federal contracting experience, particularly in supporting the Navy's recruitment efforts. The company holds two major Indefinite Delivery Vehicles (IDVs) with the government - a $3 million Federal Supply Schedule contract with the General Services Administration and a $550 million single-award IDIQ contract with the Navy Recruiting Command. Under these contracts, VMLY&R provides a wide range of integrated marketing, advertising, and communications services to help the Navy with its national outreach campaigns.
Quick answers
Who was awarded contract N6671521F0016?
N6671521F0016 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on December 22, 2020.
How much is contract N6671521F0016 worth?
The government has obligated $4,882,398 on N6671521F0016.
Is contract N6671521F0016 an order under another contract?
Yes. N6671521F0016 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671521F0016 competed?
The extent of competition for N6671521F0016 was full and open competition.
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