Additional advertising services
Ended Awarded Last action
- Contract number
- N6671521F0012
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $395,715
Award facts
- Contract value 100% obligated
- $395,714.70 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $56,886 | |
| Original award | $338,829 |
About this award
This contract award to Young & Rubicam LLC, operating through its VMLY&R division, provides additional advertising services to the U.S. Navy Recruiting Command. The $395,714.70 firm fixed-price delivery order has a completion date of May 19, 2021.
VMLY&R holds two significant federal contract vehicles that enable it to provide a wide range of marketing, advertising, and communications services to the government. The first is a $3 million Federal Supply Schedule contract with the General Services Administration (GSA), and the second is a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command. These contracts position VMLY&R as a key provider of support for military recruitment efforts, covering services such as brand strategy, advertising, media execution, web development, event marketing, and program evaluation.
This particular award was not set aside for any specific business type, and VMLY&R is serving as the prime contractor.
Quick answers
Who was awarded contract N6671521F0012?
N6671521F0012 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on December 10, 2020.
How much is contract N6671521F0012 worth?
The government has obligated $395,715 on N6671521F0012.
Is contract N6671521F0012 an order under another contract?
Yes. N6671521F0012 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671521F0012 competed?
The extent of competition for N6671521F0012 was full and open competition.
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