Covid-19 space charges, media placement
Ended Awarded Last action
- Contract number
- N6671520F0072
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,928,330
Award facts
- Contract value 100% obligated
- $4,928,330.34 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$51,670 | |
| Change Order | $0 | |
| Change Order | $3,080,000 | |
| Original award | $1,900,000 |
About this award
This federal contract award is for COVID-19 space charges and media placement services, valued at $4,928,330.34, awarded by the U.S. Navy Recruiting Command to the prime contractor Young & Rubicam LLC, operating through its VMLY&R division. The contract is a Firm Fixed Price Delivery Order with a completion date of January 30, 2021. VMLY&R is a global marketing and advertising agency that has provided a range of integrated marketing solutions, including media planning and buying, digital services, web development, event marketing, and creative consulting to support the Navy's recruiting efforts. The contract is not set aside for any specific business type. VMLY&R also holds a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, valued at up to $550 million over five years, which allows the Navy to issue task orders for a comprehensive range of integrated advertising, marketing, and recruitment support services.
Quick answers
Who was awarded contract N6671520F0072?
N6671520F0072 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on September 29, 2020.
How much is contract N6671520F0072 worth?
The government has obligated $4,928,330 on N6671520F0072.
Is contract N6671520F0072 an order under another contract?
Yes. N6671520F0072 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0072 competed?
The extent of competition for N6671520F0072 was full and open competition.
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