Space charges, media placement
Ended Awarded Last action
- Contract number
- N6671520F0054
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $1,710,773
Award facts
- Contract value 100% obligated
- $1,710,772.98 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$289,227 | |
| Change Order | $0 | |
| Original award | $2,000,000 |
About this award
This federal contract award was issued by the Navy Recruiting Command to the marketing and advertising agency VMLY&R, operating through its VMLY&R division. The $1,710,772.98 delivery order contract is for "SPACE CHARGES, MEDIA PLACEMENT" services to support the Navy's recruitment efforts.
VMLY&R holds two significant federal contract vehicles with the Navy: a $3 million General Services Administration (GSA) Federal Supply Schedule contract, and a single-award $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract. Under these agreements, VMLY&R provides a full range of integrated marketing, advertising, and recruitment support services to the Navy Recruiting Command, including brand strategy, media placement, web development, event marketing, and campaign evaluation. This contract was not set aside for any specific business type.
Quick answers
Who was awarded contract N6671520F0054?
N6671520F0054 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on July 24, 2020.
How much is contract N6671520F0054 worth?
The government has obligated $1,710,773 on N6671520F0054.
Is contract N6671520F0054 an order under another contract?
Yes. N6671520F0054 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0054 competed?
The extent of competition for N6671520F0054 was full and open competition.
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