Additional advertising services
Ended Awarded Last action
- Contract number
- N6671520F0020
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $198,261
Award facts
- Contract value 100% obligated
- $198,260.64 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this award
This contract was awarded by the Department of the Navy Recruiting Command to Young & Rubicam LLC, through its VMLY&R division, for additional advertising services. The $198,260.64 firm fixed-price delivery order does not have a set-aside designation.
Young & Rubicam LLC is the prime contractor and provides a range of marketing, advertising, and communications services to federal government customers, principally the Department of the Navy Recruiting Command. As the Navy's primary marketing and advertising contractor, the company has delivered various services over the years aimed at promoting awareness of and interest in naval careers. This includes media planning and buying, web and IT support, direct mail, and event marketing.
The contract is associated with a larger 5-year, $550 million indefinite delivery indefinite quantity (IDIQ) contract vehicle between Young & Rubicam LLC and the Navy Recruiting Command for integrated advertising and marketing support. Task orders under this IDIQ have enabled media placement, digital services, event marketing, and consulting to optimize Navy recruiting efforts.
Quick answers
Who was awarded contract N6671520F0020?
N6671520F0020 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on March 19, 2020.
How much is contract N6671520F0020 worth?
The government has obligated $198,261 on N6671520F0020.
Is contract N6671520F0020 an order under another contract?
Yes. N6671520F0020 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0020 competed?
The extent of competition for N6671520F0020 was full and open competition.
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