Additional advertising services
Ended Awarded Last action
- Contract number
- N6671520F0039
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $170,067
Award facts
- Contract value 100% obligated
- $170,067.34 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this award
This federal contract award provides additional advertising services to the U.S. Navy Recruiting Command, a Defense agency. The prime contractor is Young & Rubicam LLC, operating through its VMLY&R division. The contract has a ceiling value of $170,067.34 and was awarded on May 20, 2020, with a completion date of May 19, 2021. It is a firm fixed-price delivery order contract.
VMLY&R is a global marketing and advertising agency that has a significant Indefinite Delivery Vehicle (IDV) contract with the Navy Recruiting Command, valued at up to $550 million over five years. This IDV enables the Navy to issue task orders for a range of integrated advertising, marketing, and recruitment support services to promote naval career opportunities. VMLY&R also holds a smaller $3 million Federal Supply Schedule contract with the General Services Administration for marketing and communications services.
This particular contract award does not have a set-aside designation, and VMLY&R serves as the prime contractor, leveraging its in-house capabilities to deliver the requested advertising services.
Quick answers
Who was awarded contract N6671520F0039?
N6671520F0039 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on May 20, 2020.
How much is contract N6671520F0039 worth?
The government has obligated $170,067 on N6671520F0039.
Is contract N6671520F0039 an order under another contract?
Yes. N6671520F0039 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0039 competed?
The extent of competition for N6671520F0039 was full and open competition.
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