Covid-19 space charges, media placement
Ended Awarded Last action
- Contract number
- N6671521F0024
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $4,899,756
Award facts
- Contract value 100% obligated
- $4,899,756.45 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New Hyde Park, NY, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | -$244 | |
| Original award | $4,900,000 |
About this award
This contract award is for COVID-19 SPACE CHARGES and MEDIA PLACEMENT services provided to the U.S. Navy Recruiting Command by the prime contractor, Young & Rubicam LLC (operating through its VMLY&R division). The Firm Fixed Price contract has a ceiling value of $4,899,756.45 and a completion date of February 22, 2024. The contract is not set aside for any specific business type.
VMLY&R, a global marketing and advertising agency, has a significant Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command valued at up to $550 million over five years. This IDIQ allows the Navy to issue task orders for a range of integrated advertising, marketing, and recruitment support services. VMLY&R also holds a $3 million Federal Supply Schedule contract with the General Services Administration for flexible marketing, advertising, and communications services. These contracting vehicles position VMLY&R as a key provider of marketing and communications support to the federal government, particularly for military recruitment efforts.
Quick answers
Who was awarded contract N6671521F0024?
N6671521F0024 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on February 17, 2021.
How much is contract N6671521F0024 worth?
The government has obligated $4,899,756 on N6671521F0024.
Which agency awarded contract N6671521F0024?
Defense Contract Management Agency (Department of Defense) awarded N6671521F0024, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N6671521F0024 an order under another contract?
Yes. N6671521F0024 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671521F0024 competed?
The extent of competition for N6671521F0024 was full and open competition.
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