Covid-19 space charges, media placement
Ended Awarded Last action
- Contract number
- N6671520F0052
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Defense Contract Management Agency
Department of Defense
- Obligated
- $2,960,366
Award facts
- Contract value 100% obligated
- $2,960,366.15 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New Hyde Park, NY, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Funding Only Action | -$39,634 | |
| Original award | $3,000,000 |
About this award
This federal contract award is for COVID-19 space charges and media placement services, valued at $2,960,366.15. The prime contractor is Young & Rubicam LLC, operating through its VMLY&R division, a global marketing and advertising agency. The contract was awarded by the U.S. Navy Recruiting Command, a defense agency, on July 24, 2020, with a completion date of February 22, 2024. VMLY&R provides a range of integrated marketing solutions to support the Navy's recruiting efforts, including advertising, media planning and buying, digital services, web development, and event marketing. The contract is not set aside for any specific business type. In addition to this contract, VMLY&R holds a $3 million Federal Supply Schedule contract with the General Services Administration (GSA) and a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, positioning the company as a key provider of marketing and communications support to the federal government, particularly for military recruitment initiatives.
Quick answers
Who was awarded contract N6671520F0052?
N6671520F0052 was awarded to Young & Rubicam LLC by Defense Contract Management Agency (Department of Defense) on July 24, 2020.
How much is contract N6671520F0052 worth?
The government has obligated $2,960,366 on N6671520F0052.
Which agency awarded contract N6671520F0052?
Defense Contract Management Agency (Department of Defense) awarded N6671520F0052, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N6671520F0052 an order under another contract?
Yes. N6671520F0052 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0052 competed?
The extent of competition for N6671520F0052 was full and open competition.
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