Covid-19 space charges, media placement
Ended Awarded Last action
- Contract number
- N6671521F0014
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $649,150
Award facts
- Contract value 100% obligated
- $649,150.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$850 | |
| Original award | $650,000 |
About this award
This is a federal delivery order contract awarded by the Department of the Navy Recruiting Command to Young & Rubicam LLC (VMLY&R), a global marketing and advertising agency. The contract is for COVID-19 related media placement services to support the Navy's recruiting efforts, with a ceiling value of $649,150. The contract is a firm fixed-price delivery order, with a period of performance ending on March 31, 2021.
VMLY&R holds two significant federal contract vehicles that enable it to provide marketing, advertising, and communications services to the government. The first is a $3 million Federal Supply Schedule contract with the General Services Administration (GSA), and the second is a single-award $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command. These contracts position VMLY&R as a key provider of integrated marketing support to federal agencies, particularly for military recruitment campaigns.
Quick answers
Who was awarded contract N6671521F0014?
N6671521F0014 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on December 10, 2020.
How much is contract N6671521F0014 worth?
The government has obligated $649,150 on N6671521F0014.
Is contract N6671521F0014 an order under another contract?
Yes. N6671521F0014 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671521F0014 competed?
The extent of competition for N6671521F0014 was full and open competition.
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