Basic advertising services
Ended Awarded Last action
- Contract number
- N6671521F0023
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $3,545,641
Award facts
- Contract value 100% obligated
- $3,545,641.35 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this award
This federal contract award with ID N0018915DZ024|N6671521F0023 was granted to Young & Rubicam LLC, operating through its VMLY&R division, to provide basic advertising services for the Department of the Navy Recruiting Command. The contract has a ceiling value of $3,545,641.35 and was awarded on February 20, 2021 with a completion date of May 19, 2021.
VMLY&R is a global marketing and advertising agency that supports various federal initiatives, particularly for the Department of the Navy Recruiting Command, through its expertise in brand strategy, advertising, and communications services. This contract is not set aside for any specific business type, and VMLY&R is the prime contractor.
In addition to this contract, VMLY&R holds two significant federal contract vehicles: a $3 million Federal Supply Schedule contract with the General Services Administration, and a $550 million single-award Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command, both of which enable the company to provide comprehensive advertising, marketing, and recruitment support services to the federal government.
Quick answers
Who was awarded contract N6671521F0023?
N6671521F0023 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 20, 2021.
How much is contract N6671521F0023 worth?
The government has obligated $3,545,641 on N6671521F0023.
Is contract N6671521F0023 an order under another contract?
Yes. N6671521F0023 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671521F0023 competed?
The extent of competition for N6671521F0023 was full and open competition.
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