Covid-19 space charges, media placement
Ended Awarded Last action
- Contract number
- N6671520F0073
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,096,677
Award facts
- Contract value 100% obligated
- $4,096,677.38 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$3,323 | |
| Change Order | $0 | |
| Original award | $4,100,000 |
About this award
This is a firm fixed-price delivery order awarded by the U.S. Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for $4,096,677.38. The contract is for COVID-19 related media placement and advertising services to support the Navy's recruitment efforts. VMLY&R, a global marketing and advertising agency, provides a range of integrated marketing solutions to the Navy under this award, including digital and traditional media placement, web development, event marketing, and creative services. The contract is not set aside for any specific business type. VMLY&R also holds a $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, as well as a $3 million Federal Supply Schedule contract with the General Services Administration, which allow the agency to issue task orders for marketing and recruitment support services.
Quick answers
Who was awarded contract N6671520F0073?
N6671520F0073 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on September 30, 2020.
How much is contract N6671520F0073 worth?
The government has obligated $4,096,677 on N6671520F0073.
Is contract N6671520F0073 an order under another contract?
Yes. N6671520F0073 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0073 competed?
The extent of competition for N6671520F0073 was full and open competition.
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