Additional advertising services

Ended Awarded Last action

Contract number
N6671520F0061
Awardee
Awarding agency
Obligated
$697,913

Award facts

Contract value 100% obligated
$697,912.50 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
New York, NY 10019, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

About this award

This is a delivery order contract awarded by the Department of the Navy Recruiting Command to Young & Rubicam LLC, operating through its VMLY&R division, for additional advertising services. The contract has a ceiling value of $697,912.50 and was awarded on August 2, 2020, with a completion date of May 19, 2021.

VMLY&R, a global marketing and advertising agency, provides a wide range of services to the Department of the Navy Recruiting Command, including brand strategy, media planning and buying, digital services, web development, event marketing, and creative consulting. This contract is not set aside for any specific business type.

Additionally, VMLY&R holds two significant federal contract vehicles: a $3 million Federal Supply Schedule contract with the General Services Administration, and a single-award $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command. These contracts position VMLY&R as a key provider of marketing and communications support to the federal government, particularly for military recruitment efforts.

Quick answers

Who was awarded contract N6671520F0061?

N6671520F0061 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on August 2, 2020.

How much is contract N6671520F0061 worth?

The government has obligated $697,913 on N6671520F0061.

Is contract N6671520F0061 an order under another contract?

Yes. N6671520F0061 is a delivery order under N0018915DZ024, an indefinite delivery contract.

Was contract N6671520F0061 competed?

The extent of competition for N6671520F0061 was full and open competition.

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