Additional advertising services
Ended Awarded
- Contract number
- N6671520F0069
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $420,449
Award facts
- Contract value 100% obligated
- $420,449.26 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
About this award
The Department of the Navy Recruiting Command awarded a firm fixed price delivery order for $420,449.26 to Young & Rubicam LLC, through its VMLY&R division, to provide additional advertising services. This order is not set aside for any socioeconomic program. As the Navy's primary marketing and advertising contractor, VMLY&R has delivered a range of services over the years to promote awareness of and interest in naval careers, including media planning and buying, digital services, event marketing, and consulting. The contract award is likely associated with a larger indefinite delivery indefinite quantity (IDIQ) contract vehicle that VMLY&R holds with the Navy Recruiting Command, valued at up to $550 million over 5 years, for integrated advertising and marketing support.
Quick answers
Who was awarded contract N6671520F0069?
N6671520F0069 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on September 22, 2020.
How much is contract N6671520F0069 worth?
The government has obligated $420,449 on N6671520F0069.
Is contract N6671520F0069 an order under another contract?
Yes. N6671520F0069 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0069 competed?
The extent of competition for N6671520F0069 was full and open competition.
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