Covid-19 space charges, media placement
Ended Awarded Last action
- Contract number
- N6671520F0024
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $4,994,001
Award facts
- Contract value 100% obligated
- $4,994,000.86 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
- Legislative mandates
-
- Clinger-Cohen Act FAR part 39
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$5,999 | |
| Original award | $5,000,000 |
About this award
This federal contract award was made by the U.S. Navy Recruiting Command to the marketing and advertising agency VMLY&R for COVID-19 related media placement services to support the Navy's recruitment efforts. The $4,994,000.86 firm fixed-price delivery order has a completion date of July 14, 2020. VMLY&R, through its VMLY&R division, serves as the prime contractor on this contract, which was not set aside for any specific business type.
VMLY&R holds two significant federal contract vehicles - a $3 million General Services Administration Federal Supply Schedule contract for marketing, advertising, and communications services, as well as a $550 million single-award Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command to provide a comprehensive range of integrated advertising, marketing, and recruitment support services. This award for COVID-19 media placement falls under the Navy Recruiting Command IDIQ contract, through which VMLY&R supports the full lifecycle of the Navy's national outreach campaigns.
Quick answers
Who was awarded contract N6671520F0024?
N6671520F0024 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on April 17, 2020.
How much is contract N6671520F0024 worth?
The government has obligated $4,994,001 on N6671520F0024.
Is contract N6671520F0024 an order under another contract?
Yes. N6671520F0024 is a delivery order under N0018915DZ024, an indefinite delivery contract.
Was contract N6671520F0024 competed?
The extent of competition for N6671520F0024 was full and open competition.
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