This indefinite delivery contract was awarded by the U.S. Department of the Air Force to Gsd&M LLC, an advertising and marketing agency based in Austin, Texas. The $1.56 billion contract has an overall period of performance from April 2, 2018 to September 30, 2027. Through this contract and related delivery orders, Gsd&M provides a wide range of national marketing, advertising, public engagement, digital engagement, website development and maintenance, video production, mobile tour operations, leads management, planning, and analysis services to support recruiting efforts across the Air Force enterprise, including the Air National Guard, Air Education and Training Command, Air Force Reserve Command, and Air Force Academy. The contracted services aim to raise awareness of and promote interest in Air Force career opportunities through multimedia content, media placements, advertising campaigns, and other outreach initiatives. No small business set-asides were used for this contract or the subsequent delivery orders issued to date, which have ranged from hundreds of thousands to tens of millions of dollars in total potential value.