National advertising basic award. POP 2 APR 18 - 30 SEP 2027. Basic ordering period - 2 APR 18 - 1 APR 22; 1ST optional ordering period - 2 APR 22 - 1 APR 25; 2ND optional ordering period 2 APR 25 -…
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- FA300218D0008
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Task orders
- 81 $1,091,820,692 obligated
Award facts
- Opportunity
-
- FA300217R0003 Solicitation number
- AFICA National Advertising and Event Marketing Award Notice · Posted Jun 9, 2017
- Combined order value
-
- $1,115,915,016 Current, with exercised options
- $1,189,536,637 Potential, with all options
- Last date to order 90% complete
- IDV ceiling 70% used
- $1,561,313,964.00
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- 2 offers Negotiated Proposal / Quote
- Pricing
- Cost No Fee
Award details come from SAM.gov/FPDS.
About this IDV
Air Education and Training Command awarded an indefinite-delivery contract to Gsd&M LLC on April 2, 2018, with a ceiling value of $1,561,313,964 for national advertising services. This is a single-award IDIQ with no set-aside designation.
The contract's period of performance runs from April 2, 2018 through September 30, 2027, comprising a base ordering period (April 2, 2018 through April 1, 2022) and two optional ordering periods (April 2, 2022 through April 1, 2025, and April 2, 2025 through September 30, 2027).
Place of performance is Austin, Texas. The vehicle funds Air Force Recruiting Service marketing and advertising requirements across multiple service components, including the Air Force Recruiting Service, Air National Guard, Air Force Reserve Command, U.S. Space Force, and Air Force Academy.
Recent delivery orders issued under this IDIQ span multiple functional areas and dollar values ranging from approximately $400,000 to $71.7 million. Orders awarded in December 2024 include a $66.8 million delivery order for maintenance and operation of a LEADS data processing system that electronically captures, tracks, transmits, fulfills, and reports recruiting leads; a $25.6 million order for program, planning, and analysis services (scheduled through November 30, 2028); and a $20.5 million order for web maintenance (through November 30, 2027). A $7.8 million delivery order issued February 1, 2025 covers development and execution of social media plans on a cost-no-fee basis. Additional active orders address media services, mobile tour operations, public engagement initiatives, digital engagement, leads management, creative development, and mobile asset development. Pricing structures across orders vary between cost-plus-fixed-fee and cost-no-fee arrangements, with firm-fixed-price orders also present. Gsd&M self-performs work with no identified subcontractors on recent orders.
Description
National advertising basic award. POP 2 APR 18 - 30 SEP 2027. Basic ordering period - 2 APR 18 - 1 APR 22; 1ST optional ordering period - 2 APR 22 - 1 APR 25; 2ND optional ordering period 2 APR 25 - 30 SEP 2027.
Task orders
Show 40 more
Latest 50 of 81 listed here. See the rest on GovTribe.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Funding Only Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Novation Agreement | $0 | |
| Novation Agreement | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Original award | $0 |
Show all 18
Quick answers
Who was awarded contract FA300218D0008?
FA300218D0008 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on April 2, 2018.
How much is contract FA300218D0008 worth?
Orders under FA300218D0008 have obligated $1,091,820,692. Their combined current value, with exercised options, is $1,115,915,016. Their combined potential value, with all options, is $1,189,536,637. FA300218D0008's own ceiling is $1,561,313,964.
How many orders have been placed under contract FA300218D0008?
81 orders have been placed under FA300218D0008, the latest on February 1, 2025.
Who can order from contract FA300218D0008?
FA300218D0008 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract FA300218D0008 competed?
The government received 2 offers.
On GovTribe
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