Afrs national marketing & advertising contract task order 65 - social media services.

Ended Awarded Last action

Contract number
FA300222F0099
Awardee
Awarding agency
Obligated
$6,085,943

Award facts

Contract value 100% obligated
$6,085,943.00 Current and potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Cost Plus Fixed Fee
Place of performance
Austin, TX 78703, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Funding Only Action P00008 · Afrs national marketing and advertising to 65 - TF organic social media. -$110,000
Exercise an Option P00007 · Air force recruiting service marketing and advertising requirements contract task order for social media services. $2,309,019
Funding Only Action P00006 · Air force recruiting services marketing& advertising requirements contract task order for social media services. $75,730
Funding Only Action P00005 · Air force recruiting service requirements contract task order 65 for social media services. $0
Funding Only Action P00004 · Air force recruiting services marketing and advertising requirements contract task order for social media services. $0
Funding Only Action P00003 · Air force recruiting service (afrs) marketing and advertising task order for social media services $0
Exercise an Option P00002 · Afrs marketing& advertising contract, task order social media services. $2,251,463
Supplemental Agreement for work within scope P00001 · Afrs national marketing& advertising to 65 - organic social media. $0
Original award $1,559,731

About this award

This is a cost-plus-fixed-fee delivery order awarded by the Air Education and Training Command (AETC) to Gsd&M LLC, a for-profit limited liability company based in Austin, Texas. The contract, valued at $6,085,943.00, is for social media services in support of the Air Force Recruiting Service's national marketing and advertising efforts. The order is part of a larger AETC contract vehicle that provides comprehensive marketing, advertising, and strategic communications solutions to support Air Force recruiting initiatives across various components, including the Air National Guard and Air Force Reserve. This order does not utilize any small business set-aside. Gsd&M LLC has a strong track record of delivering large-scale federal contracts for the Air Force, with notable projects totaling over $140 million for media services and other digital, public engagement, and creative development efforts.

Quick answers

Who was awarded contract FA300222F0099?

FA300222F0099 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on May 18, 2022.

How much is contract FA300222F0099 worth?

The government has obligated $6,085,943 on FA300222F0099.

Is contract FA300222F0099 an order under another contract?

Yes. FA300222F0099 is a delivery order under FA300218D0008, an indefinite delivery contract.

Was contract FA300222F0099 competed?

The extent of competition for FA300222F0099 was full and open competition.

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