Digital engagement - develop advertising plans that include national and regional marketing strategies and tactics to support to meet "total force digital engagement" recruiting objectives.
Ended Awarded Last action
- Contract number
- FA300220F0108
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $41,560,349
Award facts
- Contract value 100% obligated
- $41,560,348.89 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | -$206,905 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $446,984 | |
| Supplemental Agreement for work within scope | $5,160,241 | |
| Original award | $36,160,029 |
About this award
This federal contract award, identified as FA300218D0008|FA300220F0108, was granted by the U.S. Air Force to Gsd&M LLC, a for-profit limited liability company based in Austin, Texas. The $41,560,348.89 contract is a delivery order awarded as a cost-plus-fixed-fee arrangement to develop advertising plans that include national and regional marketing strategies and tactics to support the Air Force's "Total Force Digital Engagement" recruiting objectives. The contract has an ultimate completion date of July 31, 2021. Gsd&M, a specialized advertising and marketing agency, has a strong focus on providing comprehensive marketing and strategic communications services to the Department of Defense, particularly within the Air Force recruiting and marketing ecosystem. This contract does not have a set-aside designation, indicating Gsd&M's capacity to compete as a prime contractor on significant federal marketing and recruitment support projects.
Quick answers
Who was awarded contract FA300220F0108?
FA300220F0108 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on August 1, 2020.
How much is contract FA300220F0108 worth?
The government has obligated $41,560,349 on FA300220F0108.
Which agency awarded contract FA300220F0108?
Air Education and Training Command (Air Force) awarded FA300220F0108, with funding from Air Force (Department of Defense).
Is contract FA300220F0108 an order under another contract?
Yes. FA300220F0108 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300220F0108 competed?
The extent of competition for FA300220F0108 was full and open competition.
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