Air force recruiting national marketing & advertising task order for public engagement phase 2.
Ended Awarded Last action
- Contract number
- FA300223F0080
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $55,009,178
Award facts
- Contract value 100% obligated
- $55,009,177.51 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $16,298,354 | |
| Exercise an Option | $1,607,151 | |
| Change Order | $0 | |
| Supplemental Agreement for work within scope | $263,742 | |
| Supplemental Agreement for work within scope | $543,800 | |
| Supplemental Agreement for work within scope | $474,750 | |
| Supplemental Agreement for work within scope | $2,795,500 | |
| Exercise an Option | $5,112,061 | |
| Funding Only Action | $212,141 | |
| Supplemental Agreement for work within scope | $3,107,859 | |
| Supplemental Agreement for work within scope | $3,082,639 | |
| Supplemental Agreement for work within scope | $798,845 | |
| Original award | $20,712,336 |
Show all 13
About this award
The U.S. Air Force Recruiting Service awarded a delivery order valued at approximately $55 million to GSD&M LLC for Public Engagement Phase 2 services under its National Marketing and Advertising task order program. The contract, awarded on April 17, 2023, with an ultimate completion date of April 16, 2026, is structured as a cost-plus-fixed-fee delivery order with no small business set-aside designation. GSD&M LLC, an Austin, Texas-based marketing and strategic communications firm, will perform services at its headquarters location to support Air Force recruiting and public engagement initiatives. The work falls under the purview of Air Education and Training Command (AETC), the Air Force's primary organization responsible for recruiting, training, and developing military personnel.
GSD&M LLC brings substantial expertise to this engagement, having established itself as a key federal contractor specializing in military recruitment marketing and communications. The firm's contract portfolio demonstrates deep experience delivering comprehensive marketing and recruitment support services, including social media strategy, digital engagement, content creation, leads management, and national advertising campaigns focused on Air Force recruitment objectives. As a sophisticated marketing agency with consistent success competing for significant federal contracts, GSD&M is well-positioned to execute the Public Engagement Phase 2 services supporting the Air Force's broader recruiting mission and strategic communications goals.
Quick answers
Who was awarded contract FA300223F0080?
FA300223F0080 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on April 17, 2023.
How much is contract FA300223F0080 worth?
The government has obligated $55,009,178 on FA300223F0080.
Is contract FA300223F0080 an order under another contract?
Yes. FA300223F0080 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300223F0080 competed?
The extent of competition for FA300223F0080 was full and open competition.
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