Air force recruiting national marketing & advertising task order for leads management
Ended Awarded Last action
- Contract number
- FA300223F0003
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $33,602,864
Award facts
- Contract value 100% obligated
- $33,602,863.59 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$214,859 | |
| Funding Only Action | $29,962 | |
| Supplemental Agreement for work within scope | $1,937,757 | |
| Other Administrative Action | $8,462,647 | |
| Exercise an Option | $9,994,078 | |
| Funding Only Action | $0 | |
| Supplemental Agreement for work within scope | $590,245 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $791,308 | |
| Funding Only Action | $0 | |
| Funding Only Action | $0 | |
| Original award | $12,011,726 |
Show all 12
About this award
This federal contract award is for the Air Force Recruiting National Marketing & Advertising Task Order for Leads Management, awarded by the Air Education and Training Command (AETC) to Gsd&M LLC, a for-profit limited liability company based in Austin, Texas. The contract has a ceiling value of $33,602,863.59 and a period of performance through November 30, 2024. It is a cost-plus-fixed-fee task order contract, indicating that the government will reimburse the contractor's allowable costs plus a fixed fee. The contract does not have a set-aside designation, suggesting that Gsd&M, as a non-small business, was able to compete as a prime contractor. The scope of work likely includes comprehensive marketing and strategic communications services to support the Air Force's national recruitment efforts, such as advertising campaigns, digital and social media engagement, and leads management. Gsd&M has a strong track record of providing these types of marketing and recruitment support services to the U.S. Department of Defense, particularly within the Air Force ecosystem.
Quick answers
Who was awarded contract FA300223F0003?
FA300223F0003 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on October 1, 2022.
How much is contract FA300223F0003 worth?
The government has obligated $33,602,864 on FA300223F0003.
Is contract FA300223F0003 an order under another contract?
Yes. FA300223F0003 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300223F0003 competed?
The extent of competition for FA300223F0003 was full and open competition.
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