Air force recruiting national marketing & advertising task order for public engagement phase 3.
Active Awarded Last action
- Contract number
- FA300224F0017
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $10,434,732
Award facts
- Contract value 52% obligated
-
- $10,434,732.00 Current, with exercised options
- $20,034,419.00 Potential, with all options
- Completion date 93% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $0 | |
| Change Order | $0 | |
| Exercise an Option | $203,194 | |
| Change Order | $632,979 | |
| Original award | $9,598,559 |
About this award
The U.S. Air Force awarded a delivery order valued at approximately $20.0 million to GSD&M LLC for Public Engagement Phase 3 of the Air Force Recruiting National Marketing & Advertising program. This cost-plus-fixed-fee contract, effective January 1, 2024, through December 31, 2026, will be performed in Austin, Texas, where the contractor is headquartered. The award was made by Air Education and Training Command (AETC) without a small business set-aside designation, indicating open competition among all eligible contractors.
GSD&M LLC, a marketing and strategic communications firm with extensive experience supporting Air Force recruitment initiatives, will deliver comprehensive marketing and advertising services to support national recruitment objectives. Based on the contractor's portfolio of prior Air Force contracts, deliverables under this task order likely include strategic advertising campaign development, digital engagement and social media planning, creative content production, recruitment website maintenance, leads management, and multimedia marketing materials. The company's established expertise in military recruitment marketing positions it to execute sophisticated public engagement strategies aligned with AETC's recruiting mission across multiple demographic and geographic markets.
Quick answers
Who was awarded contract FA300224F0017?
FA300224F0017 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on January 1, 2024.
How much is contract FA300224F0017 worth?
The government has obligated $10,434,732 on FA300224F0017. Its potential value, with all options, is $20,034,419.
Is contract FA300224F0017 an order under another contract?
Yes. FA300224F0017 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300224F0017 competed?
The extent of competition for FA300224F0017 was full and open competition.
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