AFICA National Advertising and Event Marketing

The Air Force requires a full-service advertising service provider (hereafter referred to as the "Agency") to provide all necessary management, supervision, labor, material, and equipment (except for Government furnished items) required to plan, create, design, produce, place, evaluate and measure the effectiveness of advertising and special events in support of Air Force active duty recruiting at the national, regional, and local markets. The Agency shall use all available media formats, including but not limited to: television, radio, magazine, newspaper, online digital, social, direct mail, outdoor, transit, promotional material (posters, brochures, etc.), video, film, and emerging technologies. In addition, the Agency will be responsible for experiential-marketing, planning, and execution. The Agency will utilize media mix modeling to optimize media choices. The Agency will provide lead fulfillment services to include inbound and outbound call center software; lead management services; database management for leads data; and a system for determining lead attribution and disposition. The Agency will manage the television public service announcement program to include reproduction, distribution, tracking, and film storage. Campaign specific sales training may be required. The Agency shall be responsible for campaign specific sales training in accordance with (IAW) specific Task Order (TO) requirements. The contractor shall have the in-house resources to synchronize the campaign objectives across all forms of media. The Agency shall meet the geographical dispersion of the campaign and the Government's requirement for an adequate cost accounting system.

Please see the attached Solicitation with its attachments for all information pertaining to this post:
1. Solicitation - FA3002-17-R-0003
2. Attachment 1 - Performance Work Statement (PWS)
3. Attachment 2 - Section L
4. Attachment 3 - Section M
5. Attachment 6 - Section L, Attachment 6
6. Attachment 7 - Section L, Attachment 7
7. Attachment 8 - Section L, Attachment 8

In order to be eligible for award, registration under the correct NAICS code in the System for Award Management (SAM) database is required. To register, go to http://www.sam.gov. The NAICS code for this solicitation is 541810. The small business size standard is $15 million.

It is the responsibility of each offeror to review the web page for notice of amendments, updates, or changes to current information.

The Government reserves the right to cancel this solicitation, either before or after the closing date. In the event the Government cancels this solicitation, the Government has no obligation to reimburse an offeror for any costs.