Air force recruiting national advertising FY22 public engagement phase 2
Ended Awarded Last action
- Contract number
- FA300222F0084
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $6,754,223
Award facts
- Contract value 100% obligated
- $6,754,222.83 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Reserve Command Air Force, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | -$67,132 | |
| Supplemental Agreement for work within scope | $917,016 | |
| Supplemental Agreement for work within scope | $77,142 | |
| Supplemental Agreement for work within scope | $2,589,675 | |
| Other Administrative Action | $0 | |
| Original award | $3,237,522 |
About this award
This is a federal contract award from the U.S. Department of the Air Force to Gsd&M LLC, a marketing and advertising agency based in Austin, Texas. The contract, valued at $6,754,222.83, is a delivery order issued under an indefinite delivery/indefinite quantity (IDIQ) contract vehicle for Air Force Recruiting National Advertising public engagement efforts in Fiscal Year 2022. The contract does not have a small business set-aside designation. Gsd&M LLC will provide a range of marketing communications services to support Air Force recruiting, including advertising campaign development, digital engagement, website maintenance, video production, mobile tour operations, leads management, planning, and analysis. As a prime contractor, Gsd&M has a history of delivering integrated marketing and advertising services to enable the Air Force, Air National Guard, Air Education and Training Command, Air Force Reserve Command, and Air Force Academy to reach target audiences and meet personnel recruiting objectives.
Quick answers
Who was awarded contract FA300222F0084?
FA300222F0084 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on April 15, 2022.
How much is contract FA300222F0084 worth?
The government has obligated $6,754,223 on FA300222F0084.
Which agency awarded contract FA300222F0084?
Air Education and Training Command (Air Force) awarded FA300222F0084, with funding from Reserve Command (Air Force).
Is contract FA300222F0084 an order under another contract?
Yes. FA300222F0084 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300222F0084 competed?
The extent of competition for FA300222F0084 was full and open competition.
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