Air force recruiting services national marketing and advertising task order for local digital engagement services.
Active Awarded Last action
- Contract number
- FA300223F0007
- Awardee
-
Gsd&M LLC UEI XYJXY3CL7K87
- Awarding agency
-
Air Education and Training Command
Air Force, Department of Defense
- Obligated
- $60,698,100
Award facts
- Contract value 79% obligated
-
- $60,698,100.00 Current, with exercised options
- $76,677,704.00 Potential, with all options
- Completion date 95% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Austin, TX 78703, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $19,114,158 | |
| Change Order | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Change Order | $13,050,000 | |
| Additional Work (new agreement, FAR part 6 applies) | $222,844 | |
| Change Order | $175,000 | |
| Exercise an Option | $6,700,000 | |
| Funding Only Action | $42,100 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $8,452,000 | |
| Supplemental Agreement for work within scope | $7,660,400 | |
| Supplemental Agreement for work within scope | $1,400,000 | |
| Original award | $3,881,598 |
Show all 13
About this award
The U.S. Air Force Recruiting Service (AFRS) awarded a delivery order contract to GSD&M LLC on November 9, 2022, for national marketing and advertising services focused on local digital engagement. The contract, which is not set-aside for small businesses, carries a ceiling value of $76.7 million and extends through December 31, 2026. As a cost-plus-fixed-fee delivery order, the contract is funded by Air Education and Training Command (AETC) and performed in Austin, Texas, where GSD&M is based. This engagement represents a continuation of the agency's ongoing relationship with GSD&M for sophisticated marketing and communications support aimed at enhancing Air Force recruitment efforts.
GSD&M LLC, a marketing and strategic communications firm registered in SAM.gov since 2007, has established itself as a primary contractor for Air Force recruiting initiatives. The contractor's expertise encompasses digital engagement strategies, social media planning, content creation, web maintenance, and comprehensive marketing campaign development tailored to military recruitment objectives. This contract leverages GSD&M's demonstrated capabilities across multiple Air Force components, enabling the service branch to execute targeted local digital outreach as part of its broader national recruitment strategy.
Quick answers
Who was awarded contract FA300223F0007?
FA300223F0007 was awarded to Gsd&M LLC by Air Education and Training Command (Air Force) on November 9, 2022.
How much is contract FA300223F0007 worth?
The government has obligated $60,698,100 on FA300223F0007. Its potential value, with all options, is $76,677,704.
Is contract FA300223F0007 an order under another contract?
Yes. FA300223F0007 is a delivery order under FA300218D0008, an indefinite delivery contract.
Was contract FA300223F0007 competed?
The extent of competition for FA300223F0007 was full and open competition.
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