Kick-off task order for the national education campaign & outreach contract (NEC) indefinite delivery, indefinite quantity (IDIQ)
Ended Awarded Last action
- Contract number
- 75FCMC25FJ145
- Awardee
-
Ogilvy Public Relations Worldwide LLC UEI YCLRN5L7BC19
- Awarding agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Obligated
- $5,000
Award facts
- Contract value 100% obligated
- $5,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 1 offer Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Washington, DC 20007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Supplemental Agreement for work within scope | $0 | |
| Original award | $5,000 |
About this award
The Centers for Medicare and Medicaid Services (CMS) awarded a delivery order valued at $5,000 to Ogilvy Public Relations Worldwide LLC (doing business as Ogilvy Washington) on September 22, 2025, with completion scheduled for December 15, 2025. This kick-off task order falls under the National Education Campaign & Outreach Contract (NEC) Indefinite Delivery, Indefinite Quantity (IDIQ) vehicle, a $5 billion master contract held by Ogilvy with CMS. The award carries no set-aside designation and operates under firm fixed-price terms. Work will be performed in Washington, DC, and leverages Ogilvy's established capabilities in strategic communications, campaign development, and targeted outreach to support CMS's education and engagement initiatives.
As a foreign-owned communications and marketing firm, Ogilvy has demonstrated extensive experience delivering federal communication services across multiple agencies, including the National Institutes of Health, Centers for Disease Control and Prevention, and Department of Education. The NEC IDIQ represents one of Ogilvy's significant federal vehicles and enables the company to develop integrated national communication campaigns, implement digital advertising strategies, and conduct performance measurements for diverse populations. This task order serves as an initial engagement under the broader NEC contract structure, positioning Ogilvy to continue its work supporting CMS's public health education and outreach priorities.
Quick answers
Who was awarded contract 75FCMC25FJ145?
75FCMC25FJ145 was awarded to Ogilvy Public Relations Worldwide LLC by Centers for Medicare and Medicaid Services (Department of Health and Human Services) on September 22, 2025.
How much is contract 75FCMC25FJ145 worth?
The government has obligated $5,000 on 75FCMC25FJ145.
Is contract 75FCMC25FJ145 an order under another contract?
Yes. 75FCMC25FJ145 is a delivery order under 75FCMC25DJ005, an indefinite delivery contract, on National Education Campaign and Outreach Contract (NEC).
Was contract 75FCMC25FJ145 competed?
The extent of competition for 75FCMC25FJ145 was full and open competition. The government received 1 offer.
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