Flarng marketing services program for recruiting and retention
Ended Definitive Contract Awarded Last action
- Contract number
- W911YN25CA010
- Awardee
-
Bluf Agency LLC UEI XCHLCZ79MB26
- Awarding agency
-
Florida National Guard
Army National Guard, Department of Defense
- Obligated
- $183,000
Award facts
- Contract value 33% obligated
-
- $183,000.00 Current, with exercised options
- $549,000.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R699 Support- Administrative: Other
- Set-aside
- Woman-Owned Small Business
- Competition
- Full and Open Competition after exclusion of sources · 16 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- Starke, FL 32091, USA
Award details come from SAM.gov/FPDS.
About this award
The Florida National Guard awarded a $549,000 definitive contract to Bluf Agency LLC, a woman-owned small business (WOSB) based in Atlanta, Georgia, to support the FLARNG Marketing Services Program for Recruiting and Retention. The contract, which carries a woman-owned small business set-aside designation, runs through September 28, 2028, and will be performed in Starke, Florida. Under this firm fixed-price agreement, Bluf Agency will deliver comprehensive marketing and digital services designed to support military recruitment and retention initiatives for the Florida National Guard.
Bluf Agency LLC is a certified WOSB with established expertise in military recruitment marketing across multiple state National Guard organizations. The company has successfully executed similar contracts for the Arkansas, Alabama, New Mexico, Arizona, and Maryland Army National Guard, ranging in value from approximately $149,000 to $375,000. The firm's service offerings include lead generation and management, digital asset organization, search engine optimization, and branding and engagement campaigns—capabilities directly aligned with supporting the Florida National Guard's recruiting and retention objectives.
Quick answers
Who was awarded contract W911YN25CA010?
W911YN25CA010 was awarded to Bluf Agency LLC by Florida National Guard (Army National Guard) on September 29, 2025.
How much is contract W911YN25CA010 worth?
The government has obligated $183,000 on W911YN25CA010. Its potential value, with all options, is $549,000.
Was contract W911YN25CA010 competed?
The extent of competition for W911YN25CA010 was full and open competition after exclusion of sources. The government received 16 offers. It was set aside: Woman-Owned Small Business.
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