The contractor shall provide a comprehensive marketing package for recruitment, retention goals, generate qualified recruitment leads, offer a customized lead capture and nurturing solution, for…
Active Purchase Order Awarded Last action
- Contract number
- W912LA26PA011
- Awardee
-
Bluf Agency LLC UEI XCHLCZ79MB26
- Awarding agency
-
California National Guard
Army National Guard, Department of Defense
- Obligated
- $396,000
Award facts
- Opportunity
-
- Digital Marketing (EDWOSB) Solicitation · W912LA26QA010 · Posted May 8, 2026
- Contract value 100% obligated
- $396,000.00 Current and potential, with all options
- Completion date 30% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- Woman-Owned Small Business
- Competition
- Competed under SAP · 6 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Roseville, CA 95678, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
About this award
The California National Guard awarded a purchase order to Bluf Agency LLC, a woman-owned small business, for $396,000 on July 1, 2026 under a Woman-Owned Small Business set-aside. Performance is at Roseville, California through June 30, 2027. The contractor provides a comprehensive digital marketing package for recruitment and retention, including qualified lead generation, lead capture and nurturing, quarterly market research and GIS analytics, optimization of 80+ recruiting location listings, cloud-based call tracking at 99% uptime, SEO and reputation management for 40 priority locations, a centralized Digital Asset Management system, and a media plan with a $150,000 annual spend. The contractor assigns a Program Manager and Subject Matter Expert, conducts bi-weekly status meetings, and trains up to 50 marketing staff and recruiters. Pricing is firm fixed-price. Service Contract Labor Standards apply.
Description
The contractor shall provide a comprehensive marketing package for recruitment, retention goals, generate qualified recruitment leads, offer a customized lead capture and nurturing solution, for recruiters and marketing staff.
Quick answers
Who was awarded contract W912LA26PA011?
W912LA26PA011 was awarded to Bluf Agency LLC by California National Guard (Army National Guard) on July 1, 2026.
How much is contract W912LA26PA011 worth?
The government has obligated $396,000 on W912LA26PA011.
Was contract W912LA26PA011 competed?
The extent of competition for W912LA26PA011 was competed under sap. The government received 6 offers. It was set aside: Woman-Owned Small Business.
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