Publishing Concepts

Publishing Concepts, a woman-owned small business based in Little Rock, Arkansas, sells advertising services and professional recruitment marketing to federal health and veterans' agencies exclusively as a prime contractor. The vendor operates in a full-and-open posture across all sixty-three recent awards, with no set-aside designations applied despite woman-owned small business status; however, one award carried a Total Small Business set-aside designation.

Publishing Concepts' federal footprint is narrow in scope and dollar volume. The vendor has served four distinct federal customer agencies over roughly two decades of activity, but concentrated around health sector recruitment. The Department of Health and Human Services Indian Health Service accounts for 64% of the vendor's combined potential value across all awards (5 awards, $152 thousand), anchored by an $18,440 purchase order for registered nurse hiring advertisements in Arizona and New Mexico (January 2022, ultimate completion November 2022) and a $16,600 purchase order for advertising in professional journals and nursing recruitment communications (August 2022, July 2023). The Department of Veterans Affairs Veterans Health Administration ranks second by dollars, split between Veterans Integrated Service Network 7 (3 awards, $15 thousand) and Veterans Integrated Service Network 5 (1 award, $2 thousand). The Department of the Army North Carolina Army National Guard represents the remaining customer base. The most recent award is a $3,300 purchase order from VISN 7 for advertising and recruitment services (August 2026).

Publishing Concepts operates solely as a prime contractor — zero subcontract activity appears in the source. Its business model sits at the intersection of periodical publishing and advertising services; the source categorizes the vendor under Periodical Publishers (8 awards) and Advertising Agencies (2 awards) by NAICS, and Support-Management Advertising (15 awards) and Support-Professional Other (15 awards) by PSC code. Total award volume has remained sparse and sporadic — one award in 2017, one in 2020, two in 2022, one in 2024, one in 2026 — with combined potential value of $264 thousand and $174 thousand obligated across all sixty-three awards. The vendor places one task order under a Blanket Purchase Agreement with HHS (HHSI247201600007B), which carries $17 thousand in combined potential value.